Legal
General Terms and Conditions
of Digital Marketing Services
Effective Date: 8 February 2026 | Version 1.0
These General Terms and Conditions ("General T&Cs") apply to all digital marketing services provided by LOMA Pte Ltd ("LOMA") to its clients ("Client") and are incorporated by reference into any Service Agreement entered into between LOMA and the Client.
1. Definitions and Interpretation
1.1In these General T&Cs, unless the context otherwise requires:
- (a)"Agreement" means the Service Agreement between LOMA and the Client, together with these General T&Cs and any Schedules;
- (b)"Confidential Information" means all information disclosed by one Party to the other that is designated as confidential or that reasonably should be understood to be confidential;
- (c)"Deliverables" means all work product, content, designs, code, reports, and other materials created by LOMA in the course of providing the Services;
- (d)"Intellectual Property" or "IP" means patents, trademarks, service marks, trade names, domain names, copyrights, design rights, database rights, trade secrets, know-how, and all other intellectual property rights;
- (e)"PDPA" means the Personal Data Protection Act 2012 of Singapore, as amended from time to time;
- (f)"Services" means the digital marketing services to be provided by LOMA as described in the Service Agreement;
- (g)"Third-Party Platforms" means any platforms, tools, or services operated by third parties, including but not limited to Google Ads, Meta, social media platforms, hosting providers, and analytics tools.
1.2References to "writing" or "written" include email and other electronic communications.
1.3Headings are for convenience only and shall not affect the interpretation of these General T&Cs.
2. Services
2.1LOMA shall perform the Services with reasonable skill and care in accordance with generally accepted industry standards.
2.2LOMA may use subcontractors, freelancers, or AI-powered tools and technologies in the delivery of the Services, provided that LOMA shall remain responsible for the quality and timeliness of the Deliverables.
2.3The Client acknowledges that LOMA leverages artificial intelligence tools and automation in the delivery of its Services. While LOMA exercises professional oversight over all AI-generated output, the Client acknowledges that AI-generated content may require review and approval before publication.
2.4LOMA does not guarantee specific results, rankings, traffic levels, conversion rates, or return on investment. Digital marketing results are influenced by numerous factors beyond LOMA's control, including but not limited to search engine algorithm changes, market conditions, competitor activity, and the Client's own business operations.
2.5Any timelines or milestones set out in the Service Agreement are estimates only and are subject to the Client's timely performance of its obligations under the Agreement.
3. Client Obligations
3.1The Client shall:
- (a)provide LOMA with all information, materials, content, login credentials, and access reasonably required for the performance of the Services in a timely manner;
- (b)designate a primary point of contact with authority to provide approvals, instructions, and feedback on behalf of the Client;
- (c)respond to LOMA's requests for information, approval, or feedback within five (5) business days, unless a different timeline is agreed;
- (d)ensure that all materials provided to LOMA do not infringe the intellectual property rights or other rights of any third party;
- (e)comply with all applicable laws and regulations in connection with the Services, including the PDPA.
3.2Delays caused by the Client in fulfilling its obligations may result in corresponding delays to project timelines and deliverables. LOMA shall not be liable for any loss or damage arising from such delays.
3.3If the Client fails to provide required materials or approvals for a period exceeding thirty (30) days, LOMA reserves the right to suspend the Services and invoice for any outstanding work completed to date.
3.4Where the Client fails to respond to a request for information, approval, or feedback, LOMA shall issue up to three (3) written reminders at intervals of not less than five (5) business days each. If the Client fails to respond within five (5) business days of the third reminder, LOMA may, at its sole discretion:
- (a)place the project on hold and invoice for all work completed to date;
- (b)extend the project timeline by the duration of the Client's non-responsiveness; or
- (c)treat the Client's non-responsiveness as a material breach of the Agreement and exercise its rights under Clause 11.
3.5Where a project is placed on hold under Clause 3.4(a), LOMA shall not be obligated to resume work until: (a) the Client has provided the requested materials, approvals, or feedback; and (b) the Parties have agreed a revised timeline. LOMA reserves the right to charge a reactivation fee if the project has been on hold for more than sixty (60) days.
3.6Project timelines specified in the Service Agreement are estimates based on the assumption that the Client will fulfil its obligations in a timely manner. LOMA shall not be liable for delays caused by the Client's failure to respond, provide materials, or give approvals within the timeframes specified.
4. Fees and Payment
4.1The Client shall pay the Fees as set out in the Service Agreement in accordance with the payment schedule agreed therein.
4.2All Fees are exclusive of prevailing Goods and Services Tax (GST), which shall be charged in addition where applicable.
4.3LOMA shall issue invoices in accordance with the payment schedule. Payment is due within fourteen (14) days of the date of invoice unless otherwise specified in the Service Agreement.
4.4Late payments shall attract interest at the rate of 1.5% per month (or the maximum rate permitted by law, whichever is lower) on the outstanding amount, calculated from the due date until the date of actual payment.
4.5LOMA reserves the right to suspend the Services if any invoice remains unpaid for more than fourteen (14) days after the due date, without prejudice to any other rights or remedies available to LOMA.
4.6The Client shall not be entitled to set off, deduct, or withhold any amount from payments due to LOMA without LOMA's prior written consent.
4.7For Search Engine Marketing (SEM) and paid advertising services, advertising spend payable to Third-Party Platforms is not included in the Fees and shall be borne by the Client separately.
4.8The Client acknowledges that the engagement of LOMA's Services is not conditional upon the approval, receipt, or disbursement of any government grant, subsidy, or financial assistance (including but not limited to the Productivity Solutions Grant, Enterprise Development Grant, or any grant administered by IMDA, Enterprise Singapore, or any other government body). No refund of Fees shall be due to the Client by reason of the non-approval, reduction, clawback, or withdrawal of any such grant. LOMA may, at its discretion, assist the Client in the grant application process, but makes no warranty or representation as to the outcome of any grant application.
5. Intellectual Property
5.1Subject to full payment of all Fees and, where applicable, the issue or deemed issue of the endorsement of completion under the Service Agreement, LOMA shall assign to the Client all Intellectual Property rights in the Deliverables specifically created for the Client under the Service Agreement.
5.2LOMA retains all rights, title, and interest in:
- (a)its pre-existing Intellectual Property, including tools, methodologies, templates, frameworks, code libraries, and know-how;
- (b)any AI tools, algorithms, processes, and automation workflows developed or used by LOMA;
- (c)general knowledge, skills, and experience acquired during the performance of the Services.
5.3LOMA grants the Client a non-exclusive, perpetual, royalty-free licence to use any of LOMA's pre-existing Intellectual Property that is incorporated into the Deliverables, solely for the Client's own business purposes.
5.4The Client grants LOMA a non-exclusive licence to use the Client's name, logo, trademarks, and brand materials solely for the purpose of performing the Services and, with the Client's prior written consent, for LOMA's portfolio and marketing purposes.
5.5The Deliverables may incorporate third-party materials (including stock images, fonts, open-source software, and third-party plugins) that are subject to their own licence terms. LOMA shall use commercially reasonable efforts to ensure that such materials are appropriately licensed, and the Client agrees to comply with such licence terms.
6. Confidentiality
6.1Each Party agrees to keep confidential all Confidential Information received from the other Party and shall not disclose such information to any third party without the prior written consent of the disclosing Party.
6.2The obligations under this Clause 6 shall not apply to information that:
- (a)is or becomes publicly available through no fault of the receiving Party;
- (b)was already known to the receiving Party at the time of disclosure;
- (c)is independently developed by the receiving Party without reference to the Confidential Information;
- (d)is disclosed with the prior written consent of the disclosing Party; or
- (e)is required to be disclosed by law, regulation, or order of a court or government authority, provided that the receiving Party gives prompt written notice to the disclosing Party.
6.3The obligations of confidentiality shall survive the termination of the Agreement for a period of three (3) years.
7. Data Protection
7.1Each Party shall comply with its obligations under the PDPA and any other applicable data protection laws in relation to any personal data processed in connection with the Services.
7.2Where LOMA processes personal data on behalf of the Client, LOMA shall:
- (a)process such data only in accordance with the Client's instructions and for the purposes of performing the Services;
- (b)implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or destruction;
- (c)notify the Client promptly upon becoming aware of any data breach affecting the Client's personal data.
7.3The Client warrants that it has obtained all necessary consents and has provided all required notices in connection with any personal data provided to LOMA.
7.4LOMA may collect and use anonymised, aggregated data derived from the performance of the Services for the purposes of improving its services, provided that such data does not identify the Client or any individual.
8. Warranties and Disclaimers
8.1LOMA warrants that:
- (a)it has the right and authority to enter into the Agreement and perform the Services;
- (b)the Services will be performed with reasonable skill and care;
- (c)the Deliverables will not, to the best of LOMA's knowledge, infringe the Intellectual Property rights of any third party.
8.2Except as expressly set out in the Agreement, all warranties, conditions, and representations, whether express or implied by statute, common law, or otherwise, are excluded to the fullest extent permitted by law.
8.3Without limiting Clause 8.2, LOMA does not warrant:
- (a)any specific results, rankings, traffic levels, or commercial outcomes from the Services;
- (b)uninterrupted or error-free operation of any website, platform, or digital asset;
- (c)the accuracy, completeness, or reliability of AI-generated content prior to the Client's review and approval;
- (d)the continued availability, functionality, or terms of any Third-Party Platform.
9. Limitation of Liability
9.1To the maximum extent permitted by law, LOMA's total aggregate liability under or in connection with the Agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total Fees paid by the Client to LOMA under the relevant Service Agreement in the twelve (12) months preceding the event giving rise to the liability.
9.2LOMA shall not be liable for:
- (a)any indirect, consequential, incidental, special, or punitive damages;
- (b)any loss of profits, revenue, business, anticipated savings, goodwill, or data;
- (c)any losses arising from changes to search engine algorithms, Third-Party Platform policies, or market conditions;
- (d)any losses arising from the Client's failure to comply with its obligations under the Agreement.
9.3Nothing in these General T&Cs shall exclude or limit liability for fraud, death, or personal injury caused by negligence, or any liability that cannot be excluded or limited under applicable law.
10. Indemnification
10.1The Client shall indemnify and hold harmless LOMA, its directors, officers, employees, and agents from and against any and all claims, losses, damages, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
- (a)the Client's breach of the Agreement;
- (b)any materials provided by the Client that infringe the rights of any third party;
- (c)the Client's products, services, or business operations;
- (d)the Client's failure to comply with applicable laws or regulations.
10.2LOMA shall indemnify and hold harmless the Client from and against any claims arising directly from LOMA's wilful misconduct or gross negligence in the performance of the Services.
11. Termination
11.1Either Party may terminate the Service Agreement by giving thirty (30) days' written notice to the other Party, unless a different notice period is specified in the Service Agreement.
11.2Either Party may terminate the Service Agreement immediately by written notice if:
- (a)the other Party commits a material breach that is not remedied within fourteen (14) days of written notice requiring the breach to be remedied;
- (b)the other Party becomes insolvent, enters into liquidation, has a receiver or judicial manager appointed, or makes an arrangement with its creditors;
- (c)the other Party ceases or threatens to cease carrying on its business.
11.3Upon termination:
- (a)the Client shall pay LOMA for all Services rendered and expenses incurred up to the date of termination;
- (b)Fees already paid for Services not yet rendered shall be refunded on a pro-rata basis, less any costs incurred by LOMA;
- (c)LOMA shall deliver to the Client all completed and partially completed Deliverables, subject to payment of all outstanding Fees;
- (d)each Party shall return or destroy all Confidential Information of the other Party;
- (e)LOMA shall use reasonable efforts to facilitate an orderly transition, including transferring access to accounts, platforms, and tools managed on the Client's behalf.
11.4Termination shall not affect any rights or obligations of the Parties that have accrued prior to the date of termination. Clauses 5, 6, 7, 9, 10, 14, and 17 shall survive termination of the Agreement.
12. Force Majeure
12.1Neither Party shall be liable for any failure or delay in performing its obligations under the Agreement to the extent that such failure or delay is caused by a Force Majeure Event.
12.2A "Force Majeure Event" means any event beyond the reasonable control of a Party, including but not limited to acts of God, fire, flood, earthquake, pandemic, epidemic, war, terrorism, civil unrest, government action, power failure, internet or telecommunications failure, or cyberattack.
12.3The affected Party shall notify the other Party as soon as reasonably practicable of the Force Majeure Event and shall use reasonable efforts to mitigate its effects.
12.4If a Force Majeure Event continues for more than sixty (60) days, either Party may terminate the affected Service Agreement by written notice.
13. Third-Party Platforms and Tools
13.1The Services may require the use of Third-Party Platforms. The Client acknowledges that the availability, functionality, pricing, and terms of such platforms are not within LOMA's control.
13.2LOMA shall not be liable for any changes, disruptions, or discontinuation of Third-Party Platforms that may affect the Services or the Deliverables.
13.3Any accounts created on Third-Party Platforms on behalf of the Client shall be the property of the Client. LOMA shall ensure that the Client has administrative access to all such accounts.
14. Governing Law and Dispute Resolution
14.1These General T&Cs and any Agreement incorporating them shall be governed by and construed in accordance with the laws of the Republic of Singapore.
14.2Any dispute arising out of or in connection with these General T&Cs or any Agreement incorporating them shall first be referred to mediation in accordance with the mediation rules of the Singapore Mediation Centre.
14.3If the dispute is not resolved within thirty (30) days of referral to mediation (or such longer period as the Parties may agree), either Party may submit the dispute to the exclusive jurisdiction of the courts of Singapore.
15. General Provisions
15.1Entire Agreement. The Agreement (comprising the Service Agreement, these General T&Cs, and any Schedules) constitutes the entire agreement between the Parties and supersedes all prior negotiations, representations, and agreements.
15.2Amendment. These General T&Cs may be amended by LOMA from time to time. Material amendments shall be notified to existing Clients at least thirty (30) days in advance. Continued engagement of the Services after the effective date of any amendment shall constitute acceptance of the amended General T&Cs.
15.3Assignment. Neither Party may assign or transfer its rights or obligations under the Agreement without the prior written consent of the other Party, except that LOMA may assign the Agreement to a successor in connection with a merger, acquisition, or sale of substantially all of its assets.
15.4Severability. If any provision of these General T&Cs is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
15.5Waiver. No failure or delay by either Party in exercising any right under these General T&Cs shall constitute a waiver of that right.
15.6Notices. All notices under the Agreement shall be in writing and shall be sent by email to the addresses specified in the Service Agreement, or by registered post to the registered addresses of the Parties.
15.7No Partnership. Nothing in these General T&Cs shall be construed as creating a partnership, joint venture, or employment relationship between the Parties. LOMA is an independent contractor.
15.8Third-Party Rights. A person who is not a Party to the Agreement has no right under the Contracts (Rights of Third Parties) Act 2001 of Singapore to enforce any term of the Agreement.
16. Website Handover and Warranty
16.1For website design and development Services, upon issuance or deemed issuance of the Endorsement of Completion (as defined in the Service Agreement), LOMA shall hand over all website files, source code, and access credentials to the Client (the "Handover").
16.2LOMA shall provide a warranty period of thirty (30) days from the date of Handover (the "Warranty Period"), during which LOMA shall rectify, at no additional cost to the Client, any defects or bugs in the Deliverables that:
- (a)are attributable to LOMA's workmanship;
- (b)are not caused by the Client's modifications, third-party interventions, or changes to the hosting environment; and
- (c)fall within the original agreed scope of the project as set out in the Service Agreement.
16.3The Warranty Period does not cover:
- (a)new features, enhancements, or changes to the scope of the original project;
- (b)issues caused by third-party software updates, plugins, themes, or hosting provider changes;
- (c)issues arising from the Client's own modifications to the website code, content, or configuration after Handover;
- (d)security vulnerabilities, data breaches, or performance issues arising after Handover that are not attributable to LOMA's workmanship.
16.4Upon expiry of the Warranty Period, any further support, maintenance, or development shall be subject to a separate maintenance agreement or ad hoc engagement at LOMA's prevailing rates.
16.5LOMA shall not be responsible for the ongoing security, performance, or availability of the website after Handover, unless a separate maintenance agreement is in place.
17. Content Ownership and Marketing Assets
17.1All original content created by LOMA specifically for the Client in the course of the Services (including but not limited to blog posts, social media content, ad creatives, email copy, landing page content, and video scripts) shall, upon full payment of all Fees, be assigned to the Client as part of the Deliverables.
17.2Notwithstanding Clause 17.1, LOMA retains the right to use anonymised, non-confidential versions of campaign strategies, methodologies, and performance data for internal training, knowledge development, and process improvement.
17.3For social media and content marketing Services:
- (a)content that has been published on the Client's social media accounts or platforms shall remain on those platforms upon termination, subject to the Client's control of its own accounts;
- (b)unpublished content (including scheduled or queued posts, draft content, and content calendars) created prior to the termination date shall be delivered to the Client within fourteen (14) days of termination, subject to payment of all outstanding Fees;
- (c)LOMA shall provide the Client with all source files for graphics, images, and multimedia content created for the Client, in editable format where reasonably practicable.
17.4Advertising account data (including campaign settings, audience configurations, ad copy, and historical performance data) generated in the course of SEM and paid advertising Services shall belong to the Client. LOMA shall ensure the Client has full administrative access to all advertising accounts at all times during the engagement.
17.5Stock images, stock footage, licensed fonts, and other third-party assets used in the Deliverables remain subject to their respective licence terms. LOMA shall provide the Client with details of any such assets and their licence restrictions.
18. Domain Names and Hosting
18.1Where LOMA assists the Client in registering domain names, such domain names shall be registered in the Client's name and shall at all times remain the property of the Client.
18.2The Client shall be the registered owner and administrative contact for all domain names. LOMA may be designated as the technical contact for the duration of the engagement only.
18.3Where LOMA arranges hosting services on behalf of the Client:
- (a)LOMA shall disclose to the Client the identity of the hosting provider and the terms of the hosting arrangement;
- (b)hosting fees shall be borne by the Client and are separate from LOMA's Fees, unless expressly included in the Service Agreement;
- (c)the Client shall have direct access to the hosting account and control panel at all times.
18.4Upon termination of the Agreement, LOMA shall:
- (a)transfer full control of all domain names, DNS settings, and hosting accounts to the Client or the Client's nominated representative within fourteen (14) days;
- (b)provide the Client with a complete backup of the website files, databases, and email configurations;
- (c)cooperate with the Client or the Client's new service provider to facilitate a smooth migration.
18.5LOMA shall not hold domain names, hosting accounts, or any Client digital assets as leverage for the payment of outstanding Fees. LOMA's remedies for non-payment are limited to those set out in Clause 4 and Clause 11 of these General T&Cs.
19. Service Levels for Retainer Services
19.1For retainer-based Services (including SEO, SEM, AIO, and Social Media Marketing), LOMA shall use reasonable efforts to meet the following service levels:
- (a)acknowledge Client requests and communications within one (1) business day;
- (b)provide a substantive response or status update within three (3) business days of receiving a Client request;
- (c)deliver monthly performance reports within ten (10) business days of the end of each calendar month.
19.2For urgent matters (including website downtime, security incidents, or ad account suspensions), LOMA shall use reasonable efforts to respond within four (4) business hours during business hours (Monday to Friday, 9:00am to 6:00pm Singapore time, excluding public holidays).
19.3The service levels set out in this Clause 19 are targets and not guarantees. Failure to meet a service level shall not constitute a breach of the Agreement, but persistent failure may be addressed by the Client through the dispute resolution process set out in Clause 14.
19.4LOMA shall appoint a dedicated account manager or primary point of contact for each retainer Client, who shall serve as the Client's main liaison for all matters relating to the Services.
20. Acceptable Use and Ethical Standards
20.1LOMA reserves the right to decline or cease work on any project or campaign that it reasonably considers to be:
- (a)unlawful, fraudulent, or in breach of any applicable law or regulation (including but not limited to the Advertising Standards Authority of Singapore (ASAS) guidelines, the Singapore Code of Advertising Practice, and the Spam Control Act);
- (b)misleading, deceptive, or likely to cause harm to consumers;
- (c)harmful to LOMA's professional reputation or brand;
- (d)in breach of the terms of service or acceptable use policies of any Third-Party Platform used in the delivery of the Services.
20.2Where LOMA declines or ceases work under Clause 20.1, LOMA shall notify the Client in writing and provide reasons for its decision. The Client shall remain liable for Fees for all work completed up to the date of cessation.
20.3The Client warrants that all products, services, and business activities promoted through LOMA's Services comply with all applicable laws and regulations in Singapore and any other jurisdiction in which the Client's advertising is displayed.
20.4The Client shall indemnify LOMA against any claims, losses, or penalties arising from the promotion of the Client's products or services that are found to be unlawful, misleading, or in breach of any applicable advertising standards or regulations.
LOMA Pte Ltd | Singapore | www.loma.sg