A Digital Newsroom for Singapore's Retail Industry

SRA represents over 600 retail members and needed a site that could keep pace with a constant stream of news, events, press releases and award programmes. We designed and built a corporate website structured like an editorial publication — organised around "The Diary" for events, "The Floor" for recaps, and "The Column" for press — so visitors can quickly find what's current.

The association's programming changes weekly: new events, press releases, and award cycles. A static brochure site couldn't keep up, and the team needed to publish updates themselves without relying on developers for every change.

We built the site on a CMS-managed content structure so SRA's own team can add events, news and recaps directly, while the front end keeps a fast, consistent, magazine-style layout across every content type.